Q-Park is now in Toulon
Q-Park wins the Toulon city tender and is entrusted with management of 10 car parks from 1st January 2017.
Q-Park will ensure renovation and management of 10 of the 12 city-centre car parks
At the meeting of the Municipal Council held in Toulon on 25th November 2016, Q-Park France was officially entrusted with management of the public car parks in the City of Toulon. The Public Service Contract covers 10 of the 12 car parks in Toulon city centre, and takes effect on 1st January 2017 within the framework of a concession contract with a term of 12 years.
It concerns the following car parks
- Liberté, 721 spaces
- Place d’Armes, 663 spaces
- La Rode Colibri, 441 spaces
- Porte d’Italie, 605 spaces
- Pont du Las-Delaune, 477 spaces
- Gare Albert 1er, 347 spaces
- Peiresc, 590 spaces
- Mayol, 1408 spaces
- Facultés, 970 spaces
- Lafayette, 432 spaces
A vast 30-month renovation programme will be initiated at the start of 2017, encompassing the 10 car parks. The amount of investment for these construction works is estimated at 20 million euros. The renovation of the car parks will involve improvements in terms of driver and pedestrian convenience and security and will relate to:
- Internal vehicle circulation to eliminate traffic clashes, to optimize traffic flow, and, most importantly, to optimize entry and exit lanes, where the Q-Park group has proven expertise.
- The development and upgrading of pedestrian zones.
- The design of cheerful and pleasant reception centres.
- Securing each facility from access by pedestrians outside.
- Accessibility for persons with reduced mobility for all sites.
- Development of an improved digital offer.
- Synergy with retailers to support the revitalization of the city centre.
- The development of intermodal interfaces with the Mistral network (boat/bus/cable car).
- New services in the car parks:
- bike hire
- secure bike spaces
- car Wash station
Toulon, a developing city
The 15th largest city in France, Toulon is at the heart of the Toulon Provence Mediterranean agglomeration community. With its population steadily increasing, particularly in the western area linking Hyères with Toulon, development of the suburban zone has boosted increased car use and the resultant need for parking.
Toulon has also made numerous efforts over recent years to renew its historical centre to improve its accessibility and allure for motorists. In particular, the city has carried out regeneration work at the port and has renovated and extended Mayol Stadium, home of the iconic Rugby Club Toulonnais (European champion), which attracts significant traffic flow on match days.
The City of Toulon needed to improve its parking provision and to modernize its facilities to ensure better traffic flow in the city centre and within car parks, guaranteeing a high level of security and compliance with the new regulations in force.
An innovative concept by Q-Park and the city: the “TOULON PARKING” brand
The City of Toulon wanted to create a real brand identity for its car parks. Q-Park devoted all its energies to implementing this, commissioning urban scenographer, Georges Verney-Carron, and the artist, Mengzhi Zheng, to create a visual identity inspired by the city coat of arms and its heritage.
The “PARKING TOULON” brand can be recognized by its yellow god and navy blue colours. These colours guide drivers from entry to the city thanks to signage pointing the way to their chosen car park. The dominant yellow is reserved for pedestrians, with blue tones for the flooring, light blue for traffic flow, dark blue for parking spaces. The complementarity of the colours has facilitated demarcation of PARKING TOULON facilities and their clear identification.
In addition, panoramic photographs of sites of interest in Toulon, created by the artist, Marin Kasimir, are displayed in key passageways in specific car parks.
In winning this tender, Q-Park strengthens its presence in the south-east where it already has 30 car parks in 6 large cities of the region: Marseilles, Antibes, Aubagne, Nice, Saint-Laurent-du-Var and Menton.
“We were very excited to work on this city project, it enabled us to showcase our creativity, our technical expertise, our expertise in parking management and our desire to create real synergies between car parks and city-centre retailers. This contract bears witness to the trust which the city of Toulon has placed in us, and we look forward to supporting the city with its future development, with its urban dynamics around the city centre and with the creation of the image that it wishes to develop. The extensive work our teams carried out with local actors from Toulon, developing the PARKING TOULON brand and our relevant financial bid enabled us to stay ahead of our competitors”, stated Michèle Salvadoretti, Director General of Q-Park France.
About Q-Park, a key player in the parking sector in France
Q-Park France is a subsidiary of the Dutch group, Q-Park, European leader in parking. Q-Park was established in France in 2002 with the acquisition of Parcofrance (a subsidiary of Bouygues Construction), pursuing its expansion with the acquisition of Serimo, d’Epolia and de Massilia Park. Today, Q-Park is the market challenger in the French parking sector. A key link in the mobility chain, Q-Park France puts all its expertise into offering clients and customers, whether private or public, parking synonymous with quality, speed, security and service. Combining the expertise of over 420 collaborators, Q-Park France manages 190 car parks (105,000 spaces) in 70 towns and cities.